SPECIALIST GHOST WRITING ARCHITECT

VIRAL COPY PROFESSIONAL

BASED IN MANCHESTER, UK - UTC/GMT

The Strange Work That Quietly Builds Empires

You didn’t land here by accident.

You’ve stepped into the portfolio most entrepreneurs would rather keep buried.
What you’re about to see is the engine behind businesses that scale faster, sell harder, and stick longer.

Here’s the unspoken truth:

Most business owners are bleeding attention.
Their offers vanish into the noise, their message falls flat, and their brand slips through the cracks before anyone notices. Even the brightest founders are losing clients in silence… simply because their presence doesn’t click in seconds.

Now imagine the opposite.

A message so magnetic it feels inevitable.
A portfolio that doesn’t just display work, but does the work for you, planting proof, stirring intrigue, pulling strangers closer before you ever speak a word.

That’s what my craft builds.

I’ve created funnels, campaigns, and digital assets that sparked viral reach, multiplied leads, and unlocked whole new streams of revenue.

At The Persuasion Agency, my ghost writing arms entrepreneurs with words that sell while they remain invisible.

Inside Income Locomotive, I train freelancers to profit even as AI reshapes the market under their feet.

And with Hypnotic Viral Launchpad, I give creators the power to unleash high-ticket offers and viral content without lifting a pen.

None of this lives in theory.

Every piece you’ll find here is proven in the wild.
Every project leaves a trail of results.

The question isn’t what do I do?

The real question is… which door will you open first?


The portfolio that shows the craft.
Or the businesses that prove the results.

​Each path tells a different story.


Skills &

Expertise

Magnetic Ghost Writing

Your ideas. My pen. Their attention locked. Suddenly, your brand speaks with a voice that commands authority, even when you’re silent.

Conversion Copy Surgery

Dead pages come back to life. Emails start pulling replies. Ads turn into clients. I don’t write copy - I fix what’s leaking money.

Authority Content Creation

From invisible to undeniable. Your content starts attracting leads, speaking your expertise, and positioning you as the obvious choice in your market.

Message Engineering

The scattered becomes sharp. The forgettable becomes unforgettable. I architect the central message that makes your brand impossible to ignore.

The Businesses

 I Own...

The Persuasion Agency is where founders, coaches, and creators hand over their voice - and get it back stronger. We craft scroll-stopping social posts, thought-leadership content, and brand copy that sounds like you… only sharper, faster, and built to convert. Every word is written invisibly in your name, designed to make your presence unavoidable.

The Persuasion Agency

Ghost Written. Branded. Impossible to Ignore.

Income Locomotive is a coaching community built for freelancers who refuse to get replaced by AI. Inside, you’ll learn how to brand yourself with magnetic clarity, land high-paying clients consistently, and use AI as your secret weapon instead of your competition. It’s not another “course.” It’s a framework that makes you impossible to ignore - and impossible to replace.

Income Locomotive

The System That Turns Freelancers Into Unstoppable Brands

They talk

about me.

Rachel Young

Verified Buyer

My audience finally listens.

Before Mikey’s ghost writing, my posts were getting polite likes and zero leads. Within 30 days of working with The Persuasion Agency, I had inbound DMs from my exact-fit clients. One post alone landed me two high-ticket contracts.

Michael Johnson

Verified Buyer

I stopped chasing clients. They started chasing me.​

​Inside Income Locomotive, I learned how to position myself and use AI as my assistant, not my replacement. I went from scrambling for $500 jobs to signing $5k retainers - all because my message finally clicked.

Jessica Taylor

Verified Buyer

My launch hit six figures without writing a single word.

I plugged my ideas into Hypnotic Viral Launchpad and the system generated the ads, posts, and emails. The campaign felt like it wrote itself - and it brought in $120k from my first digital product launch.

Sophia Martinez

Verified Buyer

I went from invisible to fully booked in 45 days.

Before working with Mikey, my content sat unnoticed - zero on every post. After plugging into his system, my messaging finally cut through. In less than two months, I was booked solid with dream clients, and I now have a 3-month waitlist.

Daniel Lee

Verified Buyer

High-ticket sales finally feel effortless.

I used to get stuck on discovery calls, fumbling to explain my value. With Mikey’s funnel scripts, I had prospects nodding along and closing themselves. In the last quarter alone, I signed $60k in retainers - all from one funnel rewrite.

Amira Patel

Verified Buyer

One campaign, and my revenue doubled.

I thought I had a “traffic problem.” Turns out, I had a messaging problem. Mikey rebuilt my offer positioning and launch copy, and suddenly the same ads that used to flop became profit machines. That single campaign doubled my monthly revenue.

Mikey Sherratt

About

Most people spend their lives shouting online, hoping someone listens. I do the opposite. I make silence louder. I build words that carry weight long after they’re read. I ghost write posts that stop feeds, craft copy that converts strangers into clients, and design systems that let businesses sell in their sleep.

​I’m Mikey Sherratt - the strategist behind The Persuasion Agency, Income Locomotive, and Hypnotic Viral Launchpad. My work doesn’t live in theory. It lives in the wild, powering freelancers, founders, and creators who want one thing: unstoppable momentum. I don’t just write words. I engineer messages that multiply reach, magnetize clients, and make brands unforgettable.

Experiences

Founder & Lead Strategist

The Persuasion Agency

OCT 2020 - ​Currently

Creator & Mentor

Income Locomotive

OCT 2024 - ​Currently

Architect

Hypnotic Viral Launchpad

JULY 2024 - ​Currently

Foundation Degree in Psychology

Manchester University

SEPT 2002 - SEPT 2004

Recognitions

Forbes, AP News, NBC, Digital Journal

Featured in:

Cited for expertise in viral persuasion, authority branding, and AI-powered marketing.

Campaign Results:

  • Ghost Written posts with over 7M impressions across client accounts.
  • Funnels generating six-figure launches in coaching and e-learning markets.
  • Copy used in global campaigns that drove exponential reach and lead growth.

Industry Impact:

  • Mentor to hundreds of freelancers building AI-resilient businesses.
  • Developer of the H System™ persuasion framework used in copy across industries.
  • Selected to join Russell Brunson’s exclusive coaching program, learning how to scale persuasion skills into offers that sell to many online.
  • Mastered advanced funnel strategy and high-ticket positioning to expand reach and impact.

Fav Tools

Available for work

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